Acquisition adds over 300 websites to the Batanga Media Portfolio
MIAMI, Aug. 21, 2012 /PRNewswire/ — Batanga Media today announced the acquisition of Crovat, a company that since 2007 has created and developed over 300 consumer websites. Dedicated to providing users with lifestyle and entertainment content, Crovat publishes various sites, blogs and communities with over 12 million unique visits per month.
Focused mainly on women’s lifestyle, Crovat produces and publishes over 2,000 stories monthly including text, video and photos. Crovat’s portfolio of sites includes lasmanualidades.com, imujer.com, elgranchef.com, muycine.com, alfombraosa.com and entrepades.com, to name a few.
“This latest acquisition solidifies Batanga Media as a digital leader in the women’s lifestyle category, both in the US Hispanic and Latin American Markets,” said Rafael Urbina, Chairman and CEO, Batanga Media. “Our dedication to delivering relevant and entertaining content for Hispanic communities around the world has never been stronger.”
“Crovat was founded by a team of individuals dedicated to content creation and the development of interactive platforms,” saidSantiago Pehar, founder of Crovat. “We are excited to join the Batanga Media team and are eager to develop additional content utilizing the expertise of the leading digital media company in the Americas.”
Crovat founder Santiago Pehar joins Batanga Media as Vice President of Product, overseeing all of the company’s lifestyle properties.
About Batanga Media
Batanga Media is the largest independent digital content and social media company for Latin America and Hispanic communities around the world. The company’s digital brands including Batanga.com, LolaSabe.com, Hoyenfutbol.com, and Metroblog.com, connect, inform and entertain digital audiences of the emerging markets across the Americas. Utilizing these properties and an extensive network of premium partners, Batanga Media offers advertisers a range of digital services that target and engage audiences, delivering quantifiable results. Founded in 1999, Batanga Media is headquartered in Miami, Florida and has operations in 14 countries including Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico, Panama, Peru, Uruguay and Venezuela.